Colour with a high-tech heart. In a heartbeat, it colours and strengthens the hair.

Heart

Heart, the miracle of research in a tube

Strong, healthy, shiny and hydrated hair.
Long-lasting colour fidelity.
A high natural index.

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AN UNHINDERED HEART

A colour treatment that can strengthen the hair structure is a dream that has now come true.

Heart

Heart is the Vitality’s colour range that strengthens as it colours, improving hair compactness and increasing its resistance by +35%*


* Live test for resistance of hair to breakage after Heart colour treatment (with Heart activator) performed by an independent external laboratory, comparing hair treated with Heart and non-treated hair.

Pomegranate Extract

A POWERFUL NATURAL ANTIOXIDANT

Long colored hair.

Phytokeratin

Compactness to hair structure and cuticles

Resistant and strong hair.

Omega glow complex

Elasticity and hydration from nature

Healthy, shiny and hydrated hair.

At the heart of the best results

Strengthens and fortifies hair structure
Pomegranate extract to preserve colour
Omega Glow Complex for healthy and bright looking hair
Phytokeratin for strong, resistant hair
Cold-leaning colour style
Molar balance in formulas for full, bright colours and intense shine
Up to 4 tones lighter
Covers 100% of grey hair
Natural index of 86-89%

All the colors of the Heart

47 shades of color

Heart Naturali

Effective formulas with incredible results

Every Heart formula has undergone molar balancing, to achieve bright, full colours, and intense shine.

Discover all the nuances available
View the color charts